Advanced Typography/Final Compilation & Reflection

Typography - Final Compilation & Reflection 

22/04/2025 - 15/07/2025 ( Week 1 – Week 13) 

Yong Sun Lu / 0376945

Typography /Creative Media/ School of design 

Typography Final Complication & Reflection

TABLE OF CONTENTS

Task 1 - Exercises

Task 2 - Keywork and Collateral

Task 3 - Type Exploration & Application

INSTRUCTIONS

Task 1: Exercises 1 - Typographic System 

22/04/2025 - 13/05/2025 (Week 1 – Week 4)

Fig. 1.1. Transitional  Week 2 

Fig. 1.2. Random  Week 2 

Fig. 1.3. Radial  Week 2 

Fig. 1.4. Modular  Week 2 

Fig. 1.5. Grid  Week 2 

Fig. 1.6. Dilatational Week 2 

Fig. 1.7. Bilateral Week 2 

Fig. 1.8. Axial Week 2

Fig. 1.9. 8 systems compiled Week 2 

Fig. 1.10. 8 Systems compiled Grid PDF Week 2 

Fig.1.11. 8 Systems compiled No Grid PDF Week 2

Task 1: Exercises 2 - Word Extraction

Fig. 1.12. Final Poster Week 3

Fig. 1.13. Final Poster PDF Week 3

Task 2 Exercise: 1 - Keyartwork 

13/05/2025 - 17/06/2025 (Week 4 – Week 8)

Fig. 2.1. Color Palette Week 6 

Fig. 2.2. Actual color on lightest shade Week 6 

Fig. 2.3. Lightest color on darkest shade Week 6 

Fig. 2.4. Actual Color Week 6 

Fig. 2.5. White wordmark on Black shade Week 6 

Fig. 2.6. White wordmark on Black shade Week 6 

Fig. 2.7. Compiled Task 2A Week 6 

Task 2 Exercise: 2 - Collateral

Fig. 2.8. Pattern Week 8 

Fig. 2.9. Collateral 1 Self-Potrait Week 8 

Fig. 2.10. Collateral 2 Week 8 

Fig. 2.11. Sport Shirt Mock Up Week 8 

Fig. 2.12. Water Bottle Week 8 

Fig. 2.13. Sport Bag Week 8 

Fig. 2.14. Animated Wordmark Week 8 

Fig. 2.15. Instagram Feed Week 8 

Instagram: @eddy_sports

Fig. 2.16. Instagram Profile Week 8 

Fig. 2.17. Compiled Week 8 

Task 3 - Type Exploration & Application

13/05/2025 - 14/07/2025 (Week 8 – Week 13)

Click here to download font (For some unknown reason some of the numbers and punctuations are missing)

Fig. 4.1. Font Preview Week 13 

Fig. 4.2. Alphabets Week 13 

Fig. 4.3. Numerals Week 13 

Fig. 4.4. Punctuations Week 13 

Fig. 4.5. Font Presentation 1 Week 13 

Fig. 4.6. Font Presentation 2 Week 13 

Fig. 4.6. Font Presentation 3 Week 13 

Fig. 4.7. Font Presentation 4 Week 13 

Fig. 4.8. Font Presentation 5 Week 13 

Fig. 4.9. Font Presentation compiled Week 13 

Fig. 4.10. Mock up 1 Week 13 

Fig. 4.11. Mock up 2 Week 13 

Fig. 4.12. Mock up compiled Week 13 

Fig. 4.13. Clock design Week 13 

Fig. 4.14. Personalized signature design Week 13 

Fig. 4.14. Overall Background design Week 13 

Fig. 4.15. Standby Animation Week 13 

Fig. 4.16. Standby compiled Week 13 

REFLECTION

Experience: 

This topic has certainly been an experience filled with highs and lows. A particularly difficult aspect for me was designing a font influenced by Adventure Time. I envisioned the concept clearly, but turning it into real letterforms proved to be significantly more challenging than I anticipated. Despite conducting research, I remained uncertain. Fortunately, I relied on my friends for input, and their encouragement truly enabled me to persevere. Task 2, in which I needed to create my own brand, was equally demanding. I went through countless revisions that made me feel like I'd never achieve the correct outcome. At times, I thought about quitting, but reflecting now, I'm thankful I persevered. That experience educated me significantly about patience, handling criticism, and avoiding acceptance of the initial thought that arises. 

Observations: 

Throughout these tasks, I spent a lot of time observing how others approached their work—whether it was classmates, seniors, or online references. Seeing all the different styles and ways of thinking gave me new ideas and helped me realize there isn’t one “right” way to do design. I also became more aware of the small things—like spacing, layout, and transitions—and how those subtle details can completely change how a design feels or communicates.

Findings:

What I’ve learned most is that design isn’t just about what looks nice—it has to make sense and connect with people. I used to focus a lot on aesthetics, but now I understand that clarity, function, and intention are just as important. I’ve also gotten more confident using the tools and software, and I’m starting to understand typography and visual systems more deeply. Above all, this subject showed me how valuable feedback and collaboration really are. It’s not always easy, but that back-and-forth process is where real improvement happens.